My interest began in the 2nd year of my marketing degree, one of my units covered brand extensions. We were given a task to create a brand identity covering the visual and verbal sides of brand identity. This unit aim was to create a presentation and I wanted to create something personal and customized, therefore, this was the first time I used adobe illustrator and discovered the magic of brand identity. I fell in love with it! I started learning the principles of graphic design and learning the adobe cloud suite. It all began with sketching characters and then mascot logos, finally progressing to branding. Within branding, I covered logo (secondary logo & logo marks), colour palette, typography, patterns, illustrations and more! I discovered a passion for brand identity and went into listening to all creative podcasts and doing all online design courses. I found the art in the tiniest things that I never thought of at the start of my journey, for example, how important a font is and how much personality a font has! My passion for branding expanded to packaging, print and hand-lettering.
I want to study graphic design as a masters as I am very passionate about design, I can work all day and night as it doesn't feel like work, to simply put its, design has become my life and I now know where my life is heading and that is to pursue a career in graphic design. To reach this goal, I want to learn design further as well as gain a master’s degree to help me in gaining a future career in design. I already had the opportunity to have been interviewed by employers who saw my portfolio at a graduate-level if not higher, which I believe shows how passionate I am as I achieved this in around a year. This leads me to believe I would be a great candidate for the master’s degree and this degree will allow me to gain that extra push for me to gain a career.
I have been freelancing throughout my journey and learning on the job. I also had the opportunity to have a graphic design & marketing internship for 2 weeks where I focused on posters and menus for an agency client. I also volunteered and worked on illustrations and a website for the national river trust. In my spare time, I find myself creating concepts for passion projects. I have been enjoying recording the process, editing in Adobe premiere pro and posting it online (YouTube). I also enjoy reading and learning more about design.
Outside of design, I enjoy working out and staying fit, during my time at MMU I was a part of the pole dance society and was on the committee as the social media secretary in my 2nd year. I would love to come back to the pole dance society and I’m excited to see other societies in the creative field or create a society of my own!
Nude is a concept for a feminine candle brand, this brand is all about empowering women!
What I did
Pattern & illustrations
The first step in design is research, I research the target audience, competitors and the market, this allows me to ensure that all ideas, concepts and designs target the target audience, fill the gaps in comeptition as well as fit in with the market in the sense of a brand for a lawer would not be fun and comical but it would be proffesional.
The next step in my process is a mood board, a mood board allows me to see the general vibe of the brand and create a direction. As this brand is feminine and empowering its important to see this in the moodboard.
My vision at this point of the process is to use a curvey typeface to mimic the curves of a womens body. I also wanted to use illustrations of women specficially showing different sizes of women as the brand wants to empower these women.
I decided to go with a typeface logo, so i started to explore different fonts that were bold and eye catching.
After choosing a typeface I began to explore colours that expressed confidence and sexiness, as the aim of the brand was to empower these women.
This logo is a word type, using Funky Dori as the font due to its bold and curvey lines.
Both logomarks use the "N" as the main focus point. One of the logo marks has a circle around it, however, to add some interest, it is bigger than the circle, another logo mark has "handmade candles" around the "N". Creating variations of logo marks is important as in some cases one could be better than the other.
Photography is an important factor of this brand, specifically, photography of women capturing their beauty. This brand features women of all sizes. The editing contains tints of pink or red. The use fo photography and the logo variations allows the brand to come to life.
The illustrations contain nude women of all sizes with logo variations featured. The pattern can be seen in both colours and can be used on pacakging such as tissue paper.
What I did
magazine spread (x3)
Seen is a magazine that features the unseen! The goal was to create a bold and edgy brand identity.
To achieve this image the visual aspect such as colour, typography and photography have been carefully used to create this edgy feel for the magazine. The colours are neon specifically, green, yellow, blue and pink, the neon colours are bold and bright which stand out from the crowd. The typography has natural curves and waves this was enhanced in the magazine cover and photography. The photography contains the unseen, such as an older lady, a man with prosthetics as well as a younger lady with unusual photography, angles and effects. The cover contains repetition of "seen" to add to the edgy feel, repetition can also be found within the spreads. The layout of the pages also contains unusual paragraph placements which are not seen often. Every choice was made to create an edgy and bold feeling.
What I did
illustrations & pattern
Mei is a razor subscription brand that targets females, the goal was to create a feminine brand identity to fit the smooth experience that the service provides.
The use of colour, typography, photography and illustrations allowed the brand to have a feminine feel. The colours pink, cream and blue were chosen to represent the feminine feel, the typography is curvey and fluid to represents the curves in the female body. Photography and illustrations contain legs that adds an attractive and empowering feeling.
Social Media Campaign
What I did
Social media posts
Social media campaign
The aim of this social media campaign was to empower people with PTSD to speak out and seek help!
The problem with past mental health campaigns was that they were dull and distressing which targets the audience in a negative way leading to triggers that would not create a positive reaction such as getting help. We wanted to go in the opposite direction and create something happy and posetive!
The message was the most important aspect to evoke strength and confidence leading to action, therefore, the copy had to be perfect but the design had to be also eye-catching. Hand lettering gave this design a personal touch and the colours were happy and positive.
Another aspect of this was sharing success stories with trauma therapy, therefore a template was created with a hashtag allowing others to share their stories with the hopes to empower someone to get help too!
Thank you for viewing my portfolio and application.
I look forward to hearing back from you