What we did
Illustrations, Packaging, Slogan
Mixed Up Drinks Co developed a new product range of non-alcoholic cocktails. Their competition are: Fentimans, Fever-Tree and Belvoir Fruit Farms, therefore, it was vital to differentiate.
(This project already contained a visual identity containing a logo design).
Poster design / social media post
The slogan created was "remember your great times", with the connotations that unlike alcoholic beverages, over-consumption of this drink won't lead to any memory loss. To ensure this idea is clear "Alcohol-Free" is added below the slogan.