What we did
Social media posts
Social media campaign
The aim of this social media campaign was to empower people with PTSD to speak out and seek help!
The problem with past mental health campaigns was that they were dull and distressing which targets the audience in a negative way leading to triggers that would not create a positive reaction such as getting help. We wanted to go in the opposite direction and create something happy and posetive!
The message was the most important aspect to evoke strength and confidence leading to action, therefore, the copy had to be perfect but the design had to be also eye-catching. Hand lettering gave this design a personal touch and the colours were happy and positive.
Another aspect of this was sharing success stories with trauma therapy, therefore a template was created with a hashtag allowing others to share their stories with the hopes to empower someone to get help too!