Brand identity (Logo design & colours etc)
Social media templates
Happy hour is an alcohol-free cocktail brand. Targeting 21-30-year-olds, Happy Hour wants to break the stigma of needing alcohol to have fun.
Currently, Happy hour doesn't represent what they stand for. It is important to make the cans stand out on the shelf, something that would make a mocktail look way more appealing than cocktails.
Happy Hour is really bright and playful, therefore, it is important to show this in the branding. The brand values should also be represented, which are fun, friendly, exciting & bold