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How can a brand mascot help your business?

Updated: Dec 5, 2020



How can a brand mascot help your business! What is a brand mascot? Mascots are illustrated character that represents your organization, allowing consumers to identify with the mascot values and personalities, this leads to building lasting bonds of loyalty, commitment, and brand advocacy. Using a brand mascot is a Cleve move for your brand! • Mascots can create brand personality and a level of brand awareness that logos cannot achieve • Due to the fast-moving world there is a gap between markets and consumers, a brand mascot can comfort the consumers and create a level of friendliness and trust between consumers and brands. • Mascots can set you apart from competition, as mascots establishes an emotional connection with your customers • Another way to use mascots is creating merch from toys to collectibles. • Mascots are more than mascots, they are totems • Mascots are spoke creatures! Unlike spokespeople that can damage your brand, a mascot can be controlled and manipulated to create a certain feeling in customers. Why are mascots so powerful? Humans have used “anthropomorphism” it’s how the world humanizes the non-human, and it enables people to organize their perceptions of brand identity. Where can mascots be used? A mascot is perfect to be used in any industry or market! And it is not just for kid’s brands! This is some examples of leading companies and brands using mascots: Sports Franchises in all sports - Football, Hockey, College Basketball • Fast Food Franchises - Ronald McDonald • Food Brands and consumer goods - The Energizer Bunny • Tech Companies - Firefox, Mail Chimp What a mascot should I use for my brand? Here are a few questions you can ask yourself: What are a few qualities, icons or characters that are associated with your industry? What kind of messaging does my ideal customer want to receive? How do I want people to feel about my brand? The most important factor is keeping in mind how to extend the story and personality of your brand!
How can a brand mascot help your business?

Hope this has been helpful!


Read more:

Graphic Design Blog: Begining the Journey



Sources:
· https://99designs.co.uk/blog/creative-inspiration/mascot-logos/
· https://www.businessinsider.com/how-memorable-mascots-can-make-you-more-money-2012-1?r=US&IR=T
· https://www.campaignlive.co.uk/article/mascots-building-place-consumers-hearts/1173811
· https://www.forbes.com/sites/theyec/2017/09/25/how-a-mascot-can-help-you-build-and-develop-your-brand/?sh=5e93876247ed
· https://www.prodesigns.com/blog/why-you-need-a-mascot-logo-design-for-your-company#:~:text=Or%20your%20mascot%20logo%20design,and%20your%20brand%20or%20company.
· https://www.researchgate.net/figure/A-brand-in-the-hand-is-worth_fig1_233625831
· https://www-tandfonline-com.mmu.idm.oclc.org/doi/full/10.1080/0267257X.2012.759991

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