What we did
illustrations & pattern
Mei is a razor subscription brand that targets females, the goal was to create a feminine brand identity to fit the smooth experience that the service provides.
The use of colour, typography, photography and illustrations allowed the brand to have a feminine feel. The colours pink, cream and blue were chosen to represent the feminine feel, the typography is curvey and fluid to represents the curves in the female body. Photography and illustrations contain legs that adds an attractive and empowering feeling.