What we did
A concept if Gym Shark started energy drinks!
It was important to keep the Gym Shark inspired energy drink minimalistic to fit with Gym Shark. White was the main colour to stand out from the colourful and bold energy drinks! White definitely is underused in energy drink which will allow this energy drink to stand out!
Slight changes will represent different flavours to ensure the branding is cohesive and the custoemr alway knows that this is gym shark!