What we did

1st-page leaflet design (attention grabber)

The aim of this leaflet design was to bring life back into gold evaluation leaflets, the company evaluates gold product e.g. jewellery. These leaflets will be posted through locals doors, however, leaflets are usually ignored and thrown away especially gold evaluation leaflets, therefore, the company needed a good solution to this problem. 

Design rational

The message required to be short, allowing the reader to easily and quickly read the message, the use of the word "free" aim to grab attention.

The falling gold bars are the main visual and complement the message. 

The coin elements on the sides aim to signify there is a cash payment for the exchange of gold, as well as, fill the blank area on the sides. 

The aim of the first page was to grab attention which has been achieved by the bold font and the complementing visual. This design is also minimalistic and professional which aims to generate trust in the reader.

The aim of this leaflet design was to bring life back into gold evaluation leaflet, the company evaluates gold product e.g. jewellery. These leaflets will be posted through locals doors, however, leaflets are usually ignored and thrown away especially gold evaluation leaflets, therefore, the company needed a good solution to this problem. 

Colour

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